Every ad network should offer an API for advertisers to directly access to their ad performance data.

Contrary to what some of the ad networks state in their terms and conditions, the performance data really belongs to the advertiser, with the ad networks responsible for safeguarding and respecting the privacy of that data. Does AdMob (GoogMob?) own, and have the right to publish and share, the adspend and clickthrough data of Nike? Of course not. It just has the right to use it in aggregate to track and develop insights into industry trends and improve their service.

Advertisers want their data, and they don’t want to go through all those different reporting interfaces (some are ok, some are downright appalling) to get it. So it is great news to see AdMob, the innovation leader in this space, confirming in a public tweet that they are definitely working on such an API.

Almost every advertiser uses multiple ad networks to deliver their ad campaigns. And the ones that they will choose will recognise that the data belongs first and foremost to the advertiser and give them access to it however and whenever they want.

Tags: admob, API, innovation, transparency

This entry was posted on Thursday, December 3rd, 2009 at 12:27 pm and is filed under Ad network news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.