Admob continues to focus on building the premium end of their ad marketplace offer. And what better way to do that than enable richer, more engaging ads on devices owned by some of the most desirable target users in the world?
They’ve not been achieving the prices they were hoping for six months ago because of an imbalance of supply and demand. In most countries – South Africa being a notable exception – mobile internet inventory, whatever the device, way outstrips advertiser demand, thus driving prices down. So the best way to drive prices up is to focus relentlessly on delivering higher impact, better targeted and more engaging ad campaigns for advertisers. And the iPhone is a great platform to achieve that whilst reaching out to a highly monetisable user base.
But for those of you more in the business of selling Ringtones than Land Rovers, who baulk at a 11-12 cent CPC price for iPhone ads, there are always text ads in ‘mobile developing’ countries still going at 3 cents per click.
