This is an excellent opportunity for mobile content providers to reach more paying customers around the world.  BOKU has just come out of 5 months of ’stealth mode’ (a short time frame considering the mammoth task they’re taking on) and has announced their mobile payment solution that operates in over 50 countries … ’so, whether you’re in Turkey or Malaysia, you can buy virtual goods using BOKU … the explosion of virtual goods and online gaming has created a market for this elegant and simple way of making online purchases’.  The elegant and simple way? SMS driven payments, at  a wide range of price points, reaching over 1.6 billion consumers worldwide.

Better conversion means higher net payout, even with carrier fees

And to get the ball rolling, they’ve acquired the Paymo and Mobillcash businesses, teams and technologies, and raised $13m series A funding from Benchmark Capital, Index Ventures and Khosla Ventures.

Now you can extend your mobile advertising campaigns to new frontiers to reach a potentially huge market of paying mobile consumers.