Recently InMobi sent an email to its publishers to help them improve the performance of their sites for ad monetisation:
Google Wireless Transcoder(GWT) is known to cache publisher pages and serves it to browsers with some common features like carrier, handset capabilities for some time. At this moment we don’t know how long this cache is hot and what is the criteria for caching data. But as a side effect of caching publisher pages, GWT also caches the InMobi ads stitched into it. This results in
- Opportunity loss for publishers: publisher servers and hence InMobi don’t know about page impression and old ads keep rolling
- Incorrect Targeting
InMobi’s research suggests that adding the following meta tags in a <HEAD> tag of site pages is effective in avoiding caching.
<META NAME=”ROBOTS” CONTENT=”NOARCHIVE”>
<META CONTENT=”NOARCHIVE”>We therefore recommend that publishers adopt this recommendation to enhance monetization of their properties.
Great advice. Keep it coming!
