Technology advances in the mobile marketing world are providing more and more advertisers with the tools they need to plan, deliver and manage their own mobile marketing campaigns. The advances enable anyone with an idea to deliver highly personal, targeted and interactive engagement. But what are these technologies? What effect do they have on the role of the traditional agency and their clients, as the power of mobile marketing technology grows? Is the traditional way of managing a marketing campaign to the outside world becoming extinct?
Adremixer is teaming up with GoMo News to answer these questions and find out where the technology, and the agency-client relationship, is headed as the mobile marketing ecosystem continues its rapid development in this space.
We’ll be interviewing key figures, producing surveys, and posting ideas and provocative discussions on GoMo News over the summer which will be included in a White Paper due for release in the Autumn.
If you are keen to get involved and want to have your say, or even sponsor the White Paper, please contact niamhowens@yahoo.com
Every ad network should offer an API for advertisers to directly access to their ad performance data.
