According to Juniper reasearch, mobile advertising is weathering the global recession and continues to grow (surprise, surprise).  That’s because when you do it right, it’s more engaging and more measurable.

Here are three key findings:

• Mobile Internet will become the most popular mobile delivery channel for advertisers in 2009, and will attract the largest proportion of mobile adspend
• Mobile Cost Per Clickthrough (CPC) and Cost Per Mille (CPM) rates have fallen sharply over the past year in large part due to the negative impact of the economic downturn
• Mobile advertising response rates remain substantially higher than those in other media.

If you needed convincing about the case for advertising on the mobile internet, you can’t do better than that.  The mobile internet ad networks are the hottest place to advertise with, prices are dropping, competition is growing between them and they are fighting for your business.  Now is the time to get on board with them and get some excellent returns for your marketing budget.